Google analytics is a software used to analyse data from your website. You can track your website’s performance with the given software tools like Analytics 360. You can also become a partner with Google and help others manage analytics for other websites for money.
Google Audience Center 360 is a program included with Analytics. It will help you reach out to your audience and help reach the bet group of people possible for your business. You can also setup Google Surveys, which is a fast and straightforward way to get answers from big groups of people.
These surveys are helpful because it helps businesses find their target audience. It also provides a tag manager, which will let you focus on your marketing, while the manager handles your tags, which are seen by the search engine.
In conclusion, Google Analytics is helpful to your site to find out what features are helping or hurting. It also helps pinpoint your target audience, so that you can start advertising to that group more efficiently.