Google AdWords is an online advertising platform owned and managed by Google. It is a system that uses keywords and search results to promote your product.
AdWords uses keywords in search queries to to have your ads appear at the top of search results. But you can’t get get front page given to you, you have to bid to have your ad at the top of the page. You only pay for the people who click on your ad, so that you don’t lose money on the thousands of searches every day.
Google AdWords is used globally, so it is a good way to expand your advertisement. Businesses can target certain countries, so they they can keep their ads showing to the intended audience. You can pay people to set up AdWords for you, or, if you are comfortable with it, you can become Google Certified, and people will in turn, pay you to set up their AdWords.
Google has 3.3 billion searches a day, with roughly 38,000 searches a day, so having your ads appear at the top of the results will certainly boost business for your company. There are 3 different types of ads, the Search ad, which looks like a real search result that appears at the top. There is a video ad, which is seen before a YouTube video, and a display ad, which will appear as banners across gmail or other websites.
To summarize, Google AdWords is a form of advertising run by Google. Thousands of people will see your ad, and it will benefit your business in many ways.