SEO is the algorithm that search engines use to determine a website’s ranking in the search results. Page Ranking affects search results, which uses the algorithm. There are different factors in page ranking, but these factors aren’t weighed evenly.
One of the factors is the title of the webpage. The title of the webpage is used as a summary of the website, and is found in the code of the website. The title isn’t always found directly on the website’s interface. Quality of content is also important. Load times and keywords or tags are very important to search results.
Fresh content is also good for SEO, blogs and content relevant to current events will raise your ranking in SEO. An example of current events would be a blizzard. If you search ‘blizzard’ during the summer, it will come up with facts about past blizzards or the company. But if you search it when there is a blizzard forecast’d for your area, it will come up with results for the weekly weather, tips for dealing with blizzards, snow products, etc.
When another website links to your website, that boosts you in SEO. The more links you have, the better your page ranking. But search engines can detect when you have ‘fake links’, or websites bought up simply to make you have more links. Also, if big websites link to your site, it’ll be more influential than 10 small websites.
Overall, it isn’t terribly difficult to influence SEO, but it is easy to mess up. If you aren’t careful, you can skip over important aspects of SEO